LITTLE PINK HOUSE

A story of economic
injustice, class warfare,
and corporate power.

A small-town nurse, Susan Kelo, fights for her working-class neighborhood to save their homes from political and corporate interests pushing to seize their land. The Supreme Court favors evictions in a closely divided decision.

The Challenge

Implement non-traditional methods to promote the film from theatrical release through the home entertainment window.

Little Pink House, an American-Canadian biographical drama film written and directed by Courtney Moorehead Balaker, is a powerful, resonating, and eloquent critique of economic injustice, class warfare, and corporate power in modern-day America. Korchula Productions tasked Warbasse with building the website to include art direction, design, and development.

LITTLE PINK HOUSE The Movie Mobile Screenshot

Client

Korchula Productions

UI Design

Visual Design
Layout & Wireframes
UI Copywriting

Frontend Development

Adaptive Website Development
Website Hosting
Website Analytics

The Strategy

Engage the audience to contribute to the film's promotion and public discussion.

Warbasse worked with Korchula Productions to provide a user experience that put movie-goers front and center. The website offered a tie-in to Tugg, a crowdsourcing platform that enabled individuals to create film screenings at their local cinema. Once the film's run at the box office ended, an adaptive strategy took the film into the home entertainment window.

Change as Needed

An Adaptive Approach

Once the film transitioned into the home entertainment window, The website enabled Premium Video on Demand (PVOD), including electronic sell-through (EST) for rentals and digital downloads purchased as stand-alone items via Amazon, iTunes, Google Play, Fandango, and Vudu video platforms. Movie-goers can also stream the movie on Vimeo. Post-theater key points of interest (KPIs) are generated from outbound analytics for each streaming, rental, and sales platform.

"In my experience, small film studios are better served by internal KPIs to determine their PVOD strategies for release. I was honored to work with Ted and Courtney Balaker to build a strategy that promoted the movie from its debut to DVD, revealing key insights into the platforms used to distribute the film into the home entertainment window." - Philip Warbasse (2017)

23+ Years of Design

PORTFOLIO

TRUE BLOOD

HBO Television Series

IRON MAN 2

Marvel Studios/Paramount Pictures Feature Film

THE HAPPENING

Twentieth Century Fox Feature Film