A small-town nurse, Susan Kelo, fights for her working-class neighborhood to save their homes from political and corporate interests pushing to seize their land. The Supreme Court favors evictions in a closely divided decision.
Little Pink House, an American-Canadian biographical drama film written and directed by Courtney Moorehead Balaker, is a powerful, resonating, and eloquent critique of economic injustice, class warfare, and corporate power in modern-day America. Korchula Productions tasked Warbasse with building the website to include art direction, design, and development.
Warbasse worked with Korchula Productions to provide a user experience that put movie-goers front and center. The website offered a tie-in to Tugg, a crowdsourcing platform that enabled individuals to create film screenings at their local cinema. Once the film's run at the box office ended, an adaptive strategy took the film into the home entertainment window.
Once the film transitioned into the home entertainment window, The website enabled Premium Video on Demand (PVOD), including electronic sell-through (EST) for rentals and digital downloads purchased as stand-alone items via Amazon, iTunes, Google Play, Fandango, and Vudu video platforms. Movie-goers can also stream the movie on Vimeo. Post-theater key points of interest (KPIs) are generated from outbound analytics for each streaming, rental, and sales platform.